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01
Analyse coupon tracking
According to the report, establish an understanding of total redemption conversion rate, and then to narrow down to each specific coupon's situation on different platform.
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02
Site Mapping
Based on research result, organizing all the information to mapping the CRM site needs which the from the priority to the secondary.
03
User Interview
According to analyze resulted, take a certain coupon ( hash-browns) to select target group of audience to interview, then to keep analyzing customers' behavior.
04
Hi-Fidelity interface output
Based on the all results collected and the specific coupon's customers behavior analyzed, the Coupon CRM Tracking system comes up.
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